How will GDPR affect direct mail?

How will GDPR affect direct mail?

On May 25th 2018, the current Data Protection Act will be replaced with the new General Data Protection Regulation or GDPR. Although this change won’t have a huge impact on all businesses, for those involved in direct mail the new rules will mean updating procedures and working practices.

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3 ways to prove direct mail ROI

3 ways to prove direct mail ROI

With direct mail, as with all forms of advertising, ROI is crucial. ROI stands for Return On Investment and its used to help businesses understand the results of their marketing campaigns.

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