Direct mail and demand generation

Direct mail and demand generation

Demand generation is an integral part of running a successful business. As Hub Spot says, “The goal of demand generation is to build and nurture key prospect and customer relationships for the long term.” Without a good demand generation strategy, businesses may well find that their customer base fails to expand and potentially that it could even begin to fall away.

Read more

Direct mail post GDPR

Direct mail post GDPR

Since the introduction of the new General Data Protection Regulation earlier this year, businesses and marketing professionals have been working hard to understand exactly what the changes mean for them. Designed to help protect consumer information, the new rules are already having a big impact on marketing campaigns everywhere.

Read more