Direct mail – longer letters lead to better response rates

Direct mail – longer letters lead to better response rates

Overall, direct mail still offers businesses of all sizes excellent response rates. According to DMNews, “The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12%.” This high response rate makes direct mail an excellent marketing tool for businesses looking to boost brand awareness, increase their turnover and connect with their target audience.

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How loyalty cards are evolving in an e-commerce marketplace

How loyalty cards are evolving in an e-commerce marketplace

Loyalty programmes can be incredibly beneficial to businesses of all sizes. As BigCommerce explains, “Loyalty programs bring customers into your ecosystem and inform merchants about their shoppers.

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Direct mail checklist – from planning to production and beyond

Direct mail checklist – from planning to production and beyond

The more carefully you plan your direct mail campaign, the more chance it will have of achieving its goals. To help you get more from your next mail out, we’ve put together a checklist to help you stay on course from the start to the end of your campaign.

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The life cycle of an effective direct mail campaign

The life cycle of an effective direct mail campaign

Although every direct mail campaign you run is likely to be different, most will share the same basic lifecycle. From conception to fruition, most successful campaigns follow the same rough path.

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