Direct mail – longer letters lead to better response rates

Direct mail – longer letters lead to better response rates

Overall, direct mail still offers businesses of all sizes excellent response rates. According to DMNews, “The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12%.” This high response rate makes direct mail an excellent marketing tool for businesses looking to boost brand awareness, increase their turnover and connect with their target audience.

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How loyalty cards are evolving in an e-commerce marketplace

How loyalty cards are evolving in an e-commerce marketplace

Loyalty programmes can be incredibly beneficial to businesses of all sizes. As BigCommerce explains, “Loyalty programs bring customers into your ecosystem and inform merchants about their shoppers.

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Direct mail checklist – from planning to production and beyond

Direct mail checklist – from planning to production and beyond

The more carefully you plan your direct mail campaign, the more chance it will have of achieving its goals. To help you get more from your next mail out, we’ve put together a checklist to help you stay on course from the start to the end of your campaign.

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The life cycle of an effective direct mail campaign

The life cycle of an effective direct mail campaign

Although every direct mail campaign you run is likely to be different, most will share the same basic lifecycle. From conception to fruition, most successful campaigns follow the same rough path.

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Print services – make the most of your menus

Print services – make the most of your menus

As well as telling your customers about all the delicious food you offer, your menu says a lot about your business. It’s one of the first things diners see when they sit down at a table, so your menu needs to be eye-catching, compelling and well-designed.

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Why hotel guests prefer plastic key cards

Why hotel guests prefer plastic key cards

Every year, millions of people stay in thousands of hotels around the world. From small family run guesthouses to large hospitality chains, these hotels provide an essential service to holidaymakers and business travellers everywhere.

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Plastic membership cards for festivals

Plastic membership cards for festivals

Festivals of all kinds are incredibly popular in the UK. As GallowGroup explains: “The number of people attending festivals each year has been growing at a considerable rate for many years now.

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Direct mail campaign ideas for the catering industry

Direct mail campaign ideas for the catering industry

Used well, direct mail can be a powerful tool in any industry. For businesses involved with catering, direct mail offers a unique opportunity to boost brand awareness, drive demand generation, and engage new and existing customers in one fell swoop.

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Direct mail and demand generation

Direct mail and demand generation

Demand generation is an integral part of running a successful business. As Hub Spot says, “The goal of demand generation is to build and nurture key prospect and customer relationships for the long term.” Without a good demand generation strategy, businesses may well find that their customer base fails to expand and potentially that it could even begin to fall away.

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Direct mail post GDPR

Direct mail post GDPR

Since the introduction of the new General Data Protection Regulation earlier this year, businesses and marketing professionals have been working hard to understand exactly what the changes mean for them. Designed to help protect consumer information, the new rules are already having a big impact on marketing campaigns everywhere.

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