Direct mail response rates explained

Direct mail response rates explained

If you’re new to direct mail marketing, getting to grips with measuring campaign response rates can be daunting. Can you realistically hope for all the companies and organisations that you contact to get back to you; or should you be happy that just a few of the people you reach out to respond to your campaign?

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The power of a Polywrap

The power of a Polywrap

Every day, thousands of companies across the UK send out direct mail. Whether they’re promoting new products, new services or just trying to raise brand awareness, these direct mail campaigns will be competing with each other for the attention and the custom of recipients around the country.If you want your direct mail campaign to succeed, you need to ensure it stands out from the crowd and grabs potential customers’ attention.

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5 things that can make your direct mail sink or swim

5 things that can make your direct mail sink or swim

Done well, direct mail marketing campaigns can be incredibly successful. By helping to boost brand awareness and open up your business to a whole new audience, direct marketing can have a significant impact on sales, visitor numbers and profit margins.However, if you don’t put enough thought, time and effort into planning and executing your direct mail campaign, you could end up spending your hard earned cash for nothing.1.

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Mini guide to printing terminology – from paper weights to bleed lines

Mini guide to printing terminology – from paper weights to bleed lines

If you’re unfamiliar with the world of printing, the amount of specialised terminology the industry relies on can be overwhelming. From bleed lines to weights and JPEGs to CMYK, getting your head around these new terms can be a job in itself.To help you understand exactly what it is your printing company is talking about, and to ensure you get the most from your print job, here’s our mini guide to the most important words and phrases in the printing industry.CMYK – CMYK stands for Cyan, Magenta, Yellow and Black (also known as Key).

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Making the printing business sustainable

Making the printing business sustainable

With paper making up the main staple of the printing industry, sustainability and environmentally friendly working practices are a challenge for many businesses within the sector. If companies don’t make a conscious ongoing effort to reduce their impact on the environment, printing firms may soon find they’re producing enormous amounts of waste every day.Like many businesses in the industry, Fiala Print takes its environmental responsibilities very seriously.

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Millennials make the world go round

Millennials make the world go round

Authors William Strauss and Neil Howe coined the term ‘Millennial’ in 1987. This marked the time children born in 1982 were entering nursery, and the media was first identifying them as the graduating class of the Millennium.

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Don’t underestimate the importance of an engaging envelope

Don’t underestimate the importance of an engaging envelope

Though we all know we’re not supposed to judge the proverbial book by its cover, it’s almost impossible not to make snap judgements about promotional marketing materials based solely on the way they look.Flimsy, poorly printed and badly designed mail outs often go straight in the bin, with the recipient never even bothering to look inside. Well made and beautifully finished mail-outs, on the other hand, instantly grab attention and are much more likely to end up in the right hands.One of the most important factors in engaging your audience and making them take the time to open your mail-out is your envelope.

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Marketing lessons we can learn from the Oscars

Marketing lessons we can learn from the Oscars

The biggest event in the entertainment calendar, the Oscars, attracts a global audience of hundreds of millions. With so many people around the world glued to their screens, it’s no wonder that businesses and brands of all types want to use the event as a launch pad for their products and as an opportunity to boost brand awareness.Though you may not have the budget to promote your products on the Oscars global stage, you can learn a thing or two about marketing from the event’s colossal PR branch.

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Putting your customers first

Putting your customers first

One thing we repeatedly get feedback from our customers on is our ability to exceed expectations. Many firms who offer direct mail, print and loyalty card services compete only on price, they aim to ship their client jobs as quickly and as profitably as possible.Here at Fiala Print & Mail we focus on developing long term relationships and we know this approach works as we have been working with some of our clients for nearly 20 years.

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Top 5 Direct Mail Designs from the last 20 years

Top 5 Direct Mail Designs from the last 20 years

Effective and affordable, direct mail is used successfully by thousands of companies every day. A great way to connect with a target audience and bring an advertising campaign direct to your client base, direct mail can boost sales, increase brand awareness and get your company message across.With a little bit of creativity, direct mail can be more than just a clever marketing technique.

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