Did You Know Direct Mail Dates Back to the Egyptians?

Did You Know Direct Mail Dates Back to the Egyptians?

Although marketing may seem to be a thoroughly modern invention, a lot of advertising strategies are actually as old as time - well, 4,000 years old, at least. While advertising has come a long way in the intervening years, one of these ancient, tried and tested techniques is still around today: direct mail.Helping businesses reach their target audience and giving growing companies an affordable and effective way to boost their brand awareness, direct mail is one of the best marketing tools around.

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Most Popular Plastic Cards – From Costa to Clubs

Most Popular Plastic Cards – From Costa to Clubs

According to recent research, nine out of ten Brits now use loyalty cards. Created to reward loyal customers and keep them coming back for more, loyalty and club cards are incredibly popular in cafes, restaurants, supermarkets and chain stores throughout the UK.The benefits of a branded card vary from place to place, with some offering customers free products, and others using a points scheme to allow users to save up and claim special rewards and discounts.

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Why Personalisation Works – The Psychology

Why Personalisation Works – The Psychology

Whether you work in hospitality, manufacturing, education or retail, personalisation is a powerful thing. Tailoring your services, your promotional materials, and your products to your customers’ individual needs can have a dramatic impact on your company’s success.Although it takes a little bit of extra time and energy to create a personalised experience, the effort you put in will be rewarded with customer loyalty, increased income and a fantastic reputation.

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How to build loyalty using direct marketing

How to build loyalty using direct marketing

Today customers are fickle and who can blame them? Most markets, whether B2B or B2C, are heaving with competitive offerings.

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5 tips to reduce your marketing spend in 2016

5 tips to reduce your marketing spend in 2016

1) Instead of chasing new clients, look after your existing customers by introducing a loyalty scheme. Once the preserve of large retailers, but now a marketing tool that is used across many diverse industries, loyalty schemes are based on the oft-quoted adage: it costs less to keep your existing customers happy, than it does to attract new ones. 2) Review the print format of your direct mail campaigns: Is your mailer or brochure being produced in the most effective format for consumption by your customers?

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Connect with your customers in 2016

Connect with your customers in 2016

The start of a new year is the time to look afresh at how your brand is perceived by the outside world. With so many businesses blitzing their customers and prospects via digital marketing channels, print and direct mail marketing provide the perfect opportunity to stand out.

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The key to successful direct mail campaigns

The key to successful direct mail campaigns

Running an effective direct mail campaign relies on a number of key factors rather than a flash of creative genius.Not only can Fiala Print and Mail share these factors with you, but we can also confirm that any business, large or small, can use direct mail to increase its sales. Our clients, of various sizes and across many industries, come back to us again and again, shouting their praise for the campaigns we have devised.So what are the critical success factors to consider when planning your direct mail marketing campaign?Identify your target market carefully: Wherever your contact data is coming from, ensure you have the right geography, job title, company size and market-niche cornered.

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Business postage rates and discounts

Business postage rates and discounts

Business to business direct mail is thriving, whether that is to communicate basic informational updates and company newsletters, or to introduce new product catalogues or promote special offers.  Research demonstrates that even in a digital world - in fact especially in a digital world - people like to engage with brands through physical media, ie printed collateral.  This is because compared to digital communications it is kept longer, incites higher action rates and is trusted more. (more…)

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Integrated Marketing:  The Magic Rule of 7

Integrated Marketing: The Magic Rule of 7

Integrated marketing is widely accepted as being a sensible approach to any communications strategy. It is surprising then, when it comes to implementation, that many organisations focus on just one aspect of their marketing toolkit or if they do use a variety of channels they don’t do so consistently.If you are a seasoned marketer, you will probably have heard of the Rule of 7.

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5 Reasons Loyalty Schemes Benefit Your Business

5 Reasons Loyalty Schemes Benefit Your Business

In today’s world of fickle consumerism, it's important for businesses to find a sustainable solution to build loyalty across their customer base.Loyalty and membership cards are increasing in popularity across a wide and diverse segment of businesses: from national gyms and coffee bars, to hotel chains and retailers. Whether you are offering priority membership, special privileges or points to save up and spend, customers love to feel loved.

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