The importance of headings on direct mail

The importance of headings on direct mail

The heading is one of the most important elements of any written text. Whether it’s a marketing email, a blog, an ad, or a direct mail out, the heading is what grabs readers’ attention and ensures your copy gets noticed.

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Benefits of magnetic strip membership cards

Benefits of magnetic strip membership cards

Magnetic strip cards have been a feature of our wallets for decades. Whether they’re credit cards, debit cards or membership cards, these easily identifiable accessories are used by millions of people around the world every day.

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Do I need consent to send direct mail? Latest from the ICO

Do I need consent to send direct mail? Latest from the ICO

Since the new GDPR rules came into force in May, businesses around the EU have been trying to get their heads around how exactly these privacy regulations affect them. Finding out exactly how the new General Data Protection Regulation impacts on marketing and B2B communication is essential if your business it going to stay on the right side of the law and keep all its customers happy.

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4 ways to increase your direct mail response rates

4 ways to increase your direct mail response rates

Direct mail marketing can be a fantastic way to boost brand awareness, promote special offers and connect with your customer base. When implemented using well designed and well printed products and a high quality list, direct mail campaigns have very impressive results.

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Where postcards fit in the AIDA marketing model

Where postcards fit in the AIDA marketing model

Although postcards and other printed materials can work very well as marketing tools in their own right, incorporating them into a wider strategy can give your printed products even more power. Understanding how your customers will view the postcards you create, and how the design and the timing of your mail out can enhance your marketing campaign, should help you to get the most out of your print run.

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Guide to preparing files for print

Guide to preparing files for print

If you’re new to the world of printing, preparing your files for the production line can be a little daunting. To make the process easier and give your print project a better chance of success, take a look at our quick guide to preparing your files for print.

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Pantone announce Colour of the Year 2018

Pantone announce Colour of the Year 2018

Just like fashion, interior design and music, trends in colour change over time. From the oranges and browns of the 70s to the neutral pastel tones of the noughties, our preferences for colour are always evolving.

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Top tips for startups using direct mail

Top tips for startups using direct mail

Almost 90% of startups fail within their first few years, a sign that getting new businesses off the ground can be a real struggle. To give your enterprise the best possible chance of success, you need to hit the ground running, get your name out there and start building up a customer base fast.

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Top direct mail letter templates

Top direct mail letter templates

Sitting down to write a direct mail letter can be a little daunting, especially if you haven’t managed a direct mail marketing campaign in the past. Having a template, or at least a basic outline available to look at can give you somewhere to start and help to get your creative juices flowing.

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Direct mail vs email marketing – a head to head showdown

Direct mail vs email marketing – a head to head showdown

Direct mail is trusted by thousands of businesses across the country as a rewarding marketing tool. Retaining its importance and popularity in an increasingly digital world, direct mail remains one of the best ways to boost brand awareness, connect with your customer base and promote your products and services.

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