Do you really know how much your business spends on postage?

Do you really know how much your business spends on postage?

For most small businesses in the UK, every penny counts. Most enterprises look to make savings wherever possible, with even small cost-cutting measures having a big impact on the budget.

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Why ROI isn’t the same as profit

Why ROI isn’t the same as profit

If you run your own business, you’ll know just how important it is to keep a close eye on your finances. Investments of any size should offer decent returns.

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The best UK supermarket loyalty cards: Predictions for 2018

The best UK supermarket loyalty cards: Predictions for 2018

Despite changing shopping habits and the rise of online grocery stores, supermarket loyalty cards remain as popular as ever. Many big chains offer significant discounts and exclusive special offers to their members.

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Plastic membership cards improve perceived value

Plastic membership cards improve perceived value

Resistant, practical and eye-catching, plastic membership cards can be found in wallets and purses across the country. Whether they’re used as loyalty cards, access cards, or member ID cards, these durable accessories can add a huge amount of value to a B2C relationship.

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How will GDPR affect direct mail?

How will GDPR affect direct mail?

On May 25th 2018, the current Data Protection Act will be replaced with the new General Data Protection Regulation or GDPR. Although this change won’t have a huge impact on all businesses, for those involved in direct mail the new rules will mean updating procedures and working practices.

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3 ways to prove direct mail ROI

3 ways to prove direct mail ROI

With direct mail, as with all forms of advertising, ROI is crucial. ROI stands for Return On Investment and its used to help businesses understand the results of their marketing campaigns.

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Direct mail still stands its ground in the digital age

Direct mail still stands its ground in the digital age

Despite the predictions of digital marketing agencies and online advertisers, direct mail has proven incredibly resilient. The medium is still enjoying impressive results and customers continue to respond to analogue campaigns in ways that digital marketers can only dream of.

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Direct mail marketing secrets revealed

Direct mail marketing secrets revealed

Direct mail is still one of the most popular and productive marketing tools around. In 2014, £1.5 billion was spent in the UK alone on direct mail marketing with companies of all sizes relying on the technique.

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Plastic membership cards – why smartphone apps will never beat the real thing

Plastic membership cards – why smartphone apps will never beat the real thing

The rise of the smartphone has dramatically changed the way we live. No longer do we need to invest in paper maps, buy physical newspapers or even carry bank cards - our phones can do it all for us.

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Royal Mail market research says direct mail is back with a bang (although it never really went anywhere)

Royal Mail market research says direct mail is back with a bang (although it never really went anywhere)

Although many marketers have been fixated on the digital world for the last few years, those in the know have continued to take full advantage of direct mail and the many benefits it offers. In fact, research carried out by Royal Mail shows that direct mail marketing is seeing an increasingly high number of people report that receiving direct mail outs makes them feel valued by the marketing brand.

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