When to start the renewal process for your members

When to start the renewal process for your members

If you rely on your members for revenue, publicity and support, it goes without saying that finding and retaining members is a crucial part of business. (more…)

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Why Personalisation Works – The Psychology

Why Personalisation Works – The Psychology

Whether you work in hospitality, manufacturing, education or retail, personalisation is a powerful thing. Tailoring your services, your promotional materials, and your products to your customers’ individual needs can have a dramatic impact on your company’s success.Although it takes a little bit of extra time and energy to create a personalised experience, the effort you put in will be rewarded with customer loyalty, increased income and a fantastic reputation.

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How to build loyalty using direct marketing

How to build loyalty using direct marketing

Today customers are fickle and who can blame them? Most markets, whether B2B or B2C, are heaving with competitive offerings.

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Connect with your customers in 2016

Connect with your customers in 2016

The start of a new year is the time to look afresh at how your brand is perceived by the outside world. With so many businesses blitzing their customers and prospects via digital marketing channels, print and direct mail marketing provide the perfect opportunity to stand out.

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Integrated Marketing:  The Magic Rule of 7

Integrated Marketing: The Magic Rule of 7

Integrated marketing is widely accepted as being a sensible approach to any communications strategy. It is surprising then, when it comes to implementation, that many organisations focus on just one aspect of their marketing toolkit or if they do use a variety of channels they don’t do so consistently.If you are a seasoned marketer, you will probably have heard of the Rule of 7.

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5 Reasons Loyalty Schemes Benefit Your Business

5 Reasons Loyalty Schemes Benefit Your Business

In today’s world of fickle consumerism, it's important for businesses to find a sustainable solution to build loyalty across their customer base.Loyalty and membership cards are increasing in popularity across a wide and diverse segment of businesses: from national gyms and coffee bars, to hotel chains and retailers. Whether you are offering priority membership, special privileges or points to save up and spend, customers love to feel loved.

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