Direct mail – longer letters lead to better response rates

Direct mail – longer letters lead to better response rates

Overall, direct mail still offers businesses of all sizes excellent response rates. According to DMNews, “The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12%.” This high response rate makes direct mail an excellent marketing tool for businesses looking to boost brand awareness, increase their turnover and connect with their target audience.

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Direct mail checklist – from planning to production and beyond

Direct mail checklist – from planning to production and beyond

The more carefully you plan your direct mail campaign, the more chance it will have of achieving its goals. To help you get more from your next mail out, we’ve put together a checklist to help you stay on course from the start to the end of your campaign.

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The life cycle of an effective direct mail campaign

The life cycle of an effective direct mail campaign

Although every direct mail campaign you run is likely to be different, most will share the same basic lifecycle. From conception to fruition, most successful campaigns follow the same rough path.

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Direct mail campaign ideas for the catering industry

Direct mail campaign ideas for the catering industry

Used well, direct mail can be a powerful tool in any industry. For businesses involved with catering, direct mail offers a unique opportunity to boost brand awareness, drive demand generation, and engage new and existing customers in one fell swoop.

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Direct mail and demand generation

Direct mail and demand generation

Demand generation is an integral part of running a successful business. As Hub Spot says, “The goal of demand generation is to build and nurture key prospect and customer relationships for the long term.” Without a good demand generation strategy, businesses may well find that their customer base fails to expand and potentially that it could even begin to fall away.

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Direct mail post GDPR

Direct mail post GDPR

Since the introduction of the new General Data Protection Regulation earlier this year, businesses and marketing professionals have been working hard to understand exactly what the changes mean for them. Designed to help protect consumer information, the new rules are already having a big impact on marketing campaigns everywhere.

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The importance of headings on direct mail

The importance of headings on direct mail

The heading is one of the most important elements of any written text. Whether it’s a marketing email, a blog, an ad, or a direct mail out, the heading is what grabs readers’ attention and ensures your copy gets noticed.

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Do I need consent to send direct mail? Latest from the ICO

Do I need consent to send direct mail? Latest from the ICO

Since the new GDPR rules came into force in May, businesses around the EU have been trying to get their heads around how exactly these privacy regulations affect them. Finding out exactly how the new General Data Protection Regulation impacts on marketing and B2B communication is essential if your business it going to stay on the right side of the law and keep all its customers happy.

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4 ways to increase your direct mail response rates

4 ways to increase your direct mail response rates

Direct mail marketing can be a fantastic way to boost brand awareness, promote special offers and connect with your customer base. When implemented using well designed and well printed products and a high quality list, direct mail campaigns have very impressive results.

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Top tips for startups using direct mail

Top tips for startups using direct mail

Almost 90% of startups fail within their first few years, a sign that getting new businesses off the ground can be a real struggle. To give your enterprise the best possible chance of success, you need to hit the ground running, get your name out there and start building up a customer base fast.

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