Top direct mail letter templates

Top direct mail letter templates

Sitting down to write a direct mail letter can be a little daunting, especially if you haven’t managed a direct mail marketing campaign in the past. Having a template, or at least a basic outline available to look at can give you somewhere to start and help to get your creative juices flowing.

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Direct mail vs email marketing – a head to head showdown

Direct mail vs email marketing – a head to head showdown

Direct mail is trusted by thousands of businesses across the country as a rewarding marketing tool. Retaining its importance and popularity in an increasingly digital world, direct mail remains one of the best ways to boost brand awareness, connect with your customer base and promote your products and services.

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How will GDPR affect direct mail?

How will GDPR affect direct mail?

On May 25th 2018, the current Data Protection Act will be replaced with the new General Data Protection Regulation or GDPR. Although this change won’t have a huge impact on all businesses, for those involved in direct mail the new rules will mean updating procedures and working practices.

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3 ways to prove direct mail ROI

3 ways to prove direct mail ROI

With direct mail, as with all forms of advertising, ROI is crucial. ROI stands for Return On Investment and its used to help businesses understand the results of their marketing campaigns.

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Direct mail still stands its ground in the digital age

Direct mail still stands its ground in the digital age

Despite the predictions of digital marketing agencies and online advertisers, direct mail has proven incredibly resilient. The medium is still enjoying impressive results and customers continue to respond to analogue campaigns in ways that digital marketers can only dream of.

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Direct mail marketing secrets revealed

Direct mail marketing secrets revealed

Direct mail is still one of the most popular and productive marketing tools around. In 2014, £1.5 billion was spent in the UK alone on direct mail marketing with companies of all sizes relying on the technique.

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Royal Mail market research says direct mail is back with a bang (although it never really went anywhere)

Royal Mail market research says direct mail is back with a bang (although it never really went anywhere)

Although many marketers have been fixated on the digital world for the last few years, those in the know have continued to take full advantage of direct mail and the many benefits it offers. In fact, research carried out by Royal Mail shows that direct mail marketing is seeing an increasingly high number of people report that receiving direct mail outs makes them feel valued by the marketing brand.

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Why data-driven marketing and direct mail is a match made in heaven

Why data-driven marketing and direct mail is a match made in heaven

Direct mail marketing has come a long way from the mass mail outs and broad campaigns of yesteryear. These days, instead of generic messages and bulk offers, customers want to see direct mail that’s specifically aimed towards them.

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Direct mail trends emerging in 2017

Direct mail trends emerging in 2017

Throughout 2017, thousands of companies around the world have taken advantage of direct mail to grow their customer base and raise their business profile. With a few months of the year still to go, we thought now would be a good time to take a look at the main trends we’ve seen emerging since the start of the year.

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How to use Facebook to improve your direct mail

How to use Facebook to improve your direct mail

Although they may not appear closely related at first glance, direct mail and social media marketing actually have a lot in common. Both methods connect with people via media they’re very familiar with, both use data to ensure the message reaches its target audience, and both can speak to potential customers when they’re in their own homes.

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