Overcoming objections with direct mail

Overcoming objections with direct mail

However good your products and services are, you’re never going to win everyone over. There will always be some people who prefer other brands, who don’t require your products and services, or who simply aren’t willing to pay for quality.

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How to gain and retain customers with direct mail

How to gain and retain customers with direct mail

Building and retaining a loyal customer base is an essential part of running a successful business. Creating this dedicated following takes time and effort, while keeping customers also requires a significant amount of investment.

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How Millennials react differently to direct mail than Generation X

How Millennials react differently to direct mail than Generation X

Over the years, marketing techniques, culture and technology have all evolved dramatically. As a result, the way that people respond to advertising has also changed, with campaigns that were successful 20, 30, 40, or even 50 years ago having little to no relevance to audiences today.

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5 top tips for direct mail postcards

5 top tips for direct mail postcards

Eye-catching, easy to read and affordable, postcards are a fantastic marketing tool. Their format is ideal for businesses that want to grab customers’ attention and use images to convey their corporate message.

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How effective are holiday brochures on Brits

How effective are holiday brochures on Brits

If you’re the sort of person who prefers to scour the internet for flight deals and bargain hotels, you might be surprised to learn that millions of people still prefer to look through a physical brochure before booking their holiday. In fact, the package holiday, and the glossy brochures in which they’re advertised, are still very much alive and well.

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Where direct mail sits in the consumer decision making process

Where direct mail sits in the consumer decision making process

If you’ve done a little bit of research into the role of direct mail in B2B and B2C marketing, you’ll know just how powerful it can be. Helping to connect with customers, raise brand awareness and make your company look trustworthy and reliable - direct mail can be used to great effect by businesses in all industries.

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Drive memberships with direct mail

Drive memberships with direct mail

If you run an organisation that relies on members for its funding, customer base, or support network - the more members you have, the better. If you have thousands and thousands of interested parties to call on, your organisation will be much more likely to achieve its goals and it will be easier for you to drive revenue and raise your brand awareness.

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Direct mail most effective way to reach consumers’ considering buying a car

Direct mail most effective way to reach consumers’ considering buying a car

Though we know just how powerful direct mail can be, it’s always interesting when research is released that quantifies and demonstrates the impact of direct mail marketing. The Mail Media Centre looked specifically at the relationship between direct mail and new car purchases, a study which revealed that direct mail is the most effective media channel to reach consumers who are considering buying a car in the next two years.

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Direct mail and dogs

Direct mail and dogs

Although companies in a variety of industries use direct mail marketing, it’s especially popular in the world of insurance. Often, people aren’t aware that a specific type of insurance is available or that they need it, and so overlook relevant insurance policies until it’s too late.

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How to address recipients of direct mail? Mr, Mark or something else?

How to address recipients of direct mail? Mr, Mark or something else?

Personalisation is a great way to get even more from your direct mail campaign. Something as simple as putting the name of the recipient onto the envelope, or print out, can dramatically improve its chances of success.

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