Connect with your customers in 2016

Connect with your customers in 2016

The start of a new year is the time to look afresh at how your brand is perceived by the outside world. With so many businesses blitzing their customers and prospects via digital marketing channels, print and direct mail marketing provide the perfect opportunity to stand out.

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The key to successful direct mail campaigns

The key to successful direct mail campaigns

Running an effective direct mail campaign relies on a number of key factors rather than a flash of creative genius.Not only can Fiala Print and Mail share these factors with you, but we can also confirm that any business, large or small, can use direct mail to increase its sales. Our clients, of various sizes and across many industries, come back to us again and again, shouting their praise for the campaigns we have devised.So what are the critical success factors to consider when planning your direct mail marketing campaign?Identify your target market carefully: Wherever your contact data is coming from, ensure you have the right geography, job title, company size and market-niche cornered.

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Business postage rates and discounts

Business postage rates and discounts

Business to business direct mail is thriving, whether that is to communicate basic informational updates and company newsletters, or to introduce new product catalogues or promote special offers.  Research demonstrates that even in a digital world - in fact especially in a digital world - people like to engage with brands through physical media, ie printed collateral.  This is because compared to digital communications it is kept longer, incites higher action rates and is trusted more. (more…)

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Integrated Marketing:  The Magic Rule of 7

Integrated Marketing: The Magic Rule of 7

Integrated marketing is widely accepted as being a sensible approach to any communications strategy. It is surprising then, when it comes to implementation, that many organisations focus on just one aspect of their marketing toolkit or if they do use a variety of channels they don’t do so consistently.If you are a seasoned marketer, you will probably have heard of the Rule of 7.

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5 Reasons Loyalty Schemes Benefit Your Business

5 Reasons Loyalty Schemes Benefit Your Business

In today’s world of fickle consumerism, it's important for businesses to find a sustainable solution to build loyalty across their customer base.Loyalty and membership cards are increasing in popularity across a wide and diverse segment of businesses: from national gyms and coffee bars, to hotel chains and retailers. Whether you are offering priority membership, special privileges or points to save up and spend, customers love to feel loved.

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5 reasons why you should be using direct mail marketing

5 reasons why you should be using direct mail marketing

Direct mail is still the most effective means to communicate with your target audience. A recent survey found that 8 out of 10 people open direct mail.

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