Where postcards fit in the AIDA marketing model

Where postcards fit in the AIDA marketing model

Although postcards and other printed materials can work very well as marketing tools in their own right, incorporating them into a wider strategy can give your printed products even more power. Understanding how your customers will view the postcards you create, and how the design and the timing of your mail out can enhance your marketing campaign, should help you to get the most out of your print run.

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Direct marketing is key for engagement marketing – how and why

Direct marketing is key for engagement marketing – how and why

If you want to ensure your marketing campaigns are successful, you need to engage with your target audience. If consumers feel like they’re having a dialogue with a company, that they’re shaping the interaction, and that a business is treating them like individuals, they’ll be much more likely to use its products and services over and over again.

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Myths about measuring your ROI for direct mail

Myths about measuring your ROI for direct mail

In order to ensure the money you’re spending on advertising is going to the right place, it’s important to measure the success of your marketing campaigns. The return you get on your investment (ROI) will tell you if a campaign has been worth the effort and could help to inform future campaigns and promotional products.However, thanks to the different methods companies use to measure ROI, the internet is full of contrary information about the usefulness of direct mail marketing.

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Direct marketing ROI explained

Direct marketing ROI explained

Being able to analyse any returns you’re making on your direct marketing investment can be vital to nailing your current advertising strategy. If you know where you’re going wrong or right, you’ll be better placed to successfully target your campaigns in the future and get as much as possible out of your direct marketing strategies.

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Don’t underestimate the importance of an engaging envelope

Don’t underestimate the importance of an engaging envelope

Though we all know we’re not supposed to judge the proverbial book by its cover, it’s almost impossible not to make snap judgements about promotional marketing materials based solely on the way they look.Flimsy, poorly printed and badly designed mail outs often go straight in the bin, with the recipient never even bothering to look inside. Well made and beautifully finished mail-outs, on the other hand, instantly grab attention and are much more likely to end up in the right hands.One of the most important factors in engaging your audience and making them take the time to open your mail-out is your envelope.

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Marketing lessons we can learn from the Oscars

Marketing lessons we can learn from the Oscars

The biggest event in the entertainment calendar, the Oscars, attracts a global audience of hundreds of millions. With so many people around the world glued to their screens, it’s no wonder that businesses and brands of all types want to use the event as a launch pad for their products and as an opportunity to boost brand awareness.Though you may not have the budget to promote your products on the Oscars global stage, you can learn a thing or two about marketing from the event’s colossal PR branch.

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Top 5 Direct Mail Designs from the last 20 years

Top 5 Direct Mail Designs from the last 20 years

Effective and affordable, direct mail is used successfully by thousands of companies every day. A great way to connect with a target audience and bring an advertising campaign direct to your client base, direct mail can boost sales, increase brand awareness and get your company message across.With a little bit of creativity, direct mail can be more than just a clever marketing technique.

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Did You Know Direct Mail Dates Back to the Egyptians?

Did You Know Direct Mail Dates Back to the Egyptians?

Although marketing may seem to be a thoroughly modern invention, a lot of advertising strategies are actually as old as time - well, 4,000 years old, at least. While advertising has come a long way in the intervening years, one of these ancient, tried and tested techniques is still around today: direct mail.Helping businesses reach their target audience and giving growing companies an affordable and effective way to boost their brand awareness, direct mail is one of the best marketing tools around.

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How to build loyalty using direct marketing

How to build loyalty using direct marketing

Today customers are fickle and who can blame them? Most markets, whether B2B or B2C, are heaving with competitive offerings.

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Connect with your customers in 2016

Connect with your customers in 2016

The start of a new year is the time to look afresh at how your brand is perceived by the outside world. With so many businesses blitzing their customers and prospects via digital marketing channels, print and direct mail marketing provide the perfect opportunity to stand out.

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