How loyalty cards are evolving in an e-commerce marketplace

How loyalty cards are evolving in an e-commerce marketplace

Loyalty programmes can be incredibly beneficial to businesses of all sizes. As BigCommerce explains, “Loyalty programs bring customers into your ecosystem and inform merchants about their shoppers.

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The best UK supermarket loyalty cards: Predictions for 2018

The best UK supermarket loyalty cards: Predictions for 2018

Despite changing shopping habits and the rise of online grocery stores, supermarket loyalty cards remain as popular as ever. Many big chains offer significant discounts and exclusive special offers to their members.

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The role of printed membership cards in your marketing

The role of printed membership cards in your marketing

Research has shown that loyalty programmes are an effective and efficient way of growing a customer base and building a loyal following. Like Marketing Donut says: “In a competitive marketplace where customers find it easy to switch supplier, loyalty schemes are an effective way to increase customer retention and improve your profitability.” As customer retention is a great way to boost revenue, businesses should be doing all they can to consolidate their existing customer base.

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Advantages of customer loyalty cards

Advantages of customer loyalty cards

As Marketing Land says, “Loyalty programs serve a dual function: to incentivize new clients to stick around after purchasing your goods and services, and to ensure that existing loyal clients still feel as if they are valued by your operation.” (more…)

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How are mobile membership cards affecting numbers of plastic membership cards

How are mobile membership cards affecting numbers of plastic membership cards

As Entrepreneur says, the philosophy behind membership card schemes is simple: “Repeat customers are rewarded and businesses increase sales. It’s a basic but powerful strategy”.

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We’re carrying less cash and more loyalty and membership cards than ever before

We’re carrying less cash and more loyalty and membership cards than ever before

Once upon a time, almost all everyday transactions were made in cash. Occasionally we might have used cheques for bigger purchases, but in general, cash was king and our wallets were stuffed with coins and notes of all denominations.These days however, cash has almost disappeared from the high street.

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Be ready for the New Year boom in gym bunnies

Be ready for the New Year boom in gym bunnies

Thanks to the excesses of the Christmas period, most of us will begin 2017 carrying a few extra holiday pounds. Waistlines across the country will be stretched by mince pies, mulled wine and Christmas pudding, with a lack of exercise in the cold winter months only adding to the problem!As a result, Brits across the country will head straight to their local gym as soon as the New Year rolls around.

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The marketing power of roadside membership cards

The marketing power of roadside membership cards

Membership cards are useful and practical marketing tools. While helping to ensure one-off buyers become repeat customers, membership cards also allow businesses to build relationships with their clients and make it easy for them to offer limited time deals and special discounts to their loyal customer base.Though membership cards are used to great effect in a number of industries, they’re especially well suited to roadside membership schemes.

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The psychology behind memberships and how to maximise it in your marketing

The psychology behind memberships and how to maximise it in your marketing

Creating a loyalty card or membership scheme is one of the most effective ways to boost business. If customers feel like they’re part of something and that they have access to special deals and discounts, they’re much more likely to spend their hard earned cash with your business.

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Make the most of the marketing power of your membership cards

Make the most of the marketing power of your membership cards

A well executed loyalty programme can do wonders for a business. As The Wise Marketer says, “A good loyalty programme has the power to transform a business into a customer-centric profit machine”.

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