Top tips for startups using direct mail

Almost 90% of startups fail within their first few years, a sign that getting new businesses off the ground can be a real struggle. To give your enterprise the best possible chance of success, you need to hit the ground running, get your name out there and start building up a customer base fast. One of the best ways to do this is direct mail marketing. Affordable and effective, the medium can help you to cultivate your target audience and get sales rolling in.

Create a clear brand identity

When you first get in touch with new customers the first thing they’ll want to know is who you are and what you do. The more confident you are in your brand identity, the easier it will be to convey to your target audience. Before you begin putting your direct mail campaign together, sit down with your marketing and branding teams to discuss the image you want to portray and ensure you’ve got your corporate personality just right.

Once you’ve created the brand identity you’re after, use it to inform your design, your copy and your sales message. The more consistent you can be across your direct mail marketing materials, the easier it will be for your customers to understand what your company is all about.

Create a high quality list

More often than not, the key to a successful direct mail marketing campaign is a good quality list. If you’re not sending your brochures, catalogues or flyers to the right people, then your campaign may well fall on deaf ears. As @marketingmo says:

“Your list is the most important component of your direct mail campaign. Incorrect addresses or old contacts create a wasted investment. Make sure that your names and addresses are accurate.”

As a new business, you won’t have an existing list of customers to work with when sending out your direct mail marketing materials. You can overcome this by working with an agency to purchase a list of relevant customers and then use your own research to hone the list to perfection.

Call to action

A call to action is an integral part of any direct mail campaign. Ideally, you want your recipients to interact with your brand in some way after receiving the marketing materials. Offer them a special limited time deal, ask them to sign up for a newsletter or invite them to take a look around your site. The more interaction you can have with your target audience at this point, the more likely they’ll be to remember your company and use you in the future.

Direct mail marketing campaigns can be a fantastic way to begin building your startup’s customer base. To find out more about this versatile platform, take a look around our site or get in touch with a member of our team today.