29.11.2018 by Karl
As well as telling your customers about all the delicious food you offer, your menu says a lot about your business. It’s one of the first things diners see when they sit down at a table, so your menu needs to be eye-catching, compelling and well-designed. If your menu is poorly made or if it features a confusing layout, it may well give customers a bad impression of your business before a single dish has been put on the table.
Getting your menu design just right can make a big difference to how diners see your restaurant, and how much they spend when they visit. With just a little bit of thought and planning, you can boost the impact of your printed products.
Although it may seem counterintuitive, stuffing your menus with lots of choice isn’t necessarily a good thing. As @mental_floss says, “The best menus account for the psychological theory known as the “paradox of choice,” which says that the more options we have, the more anxiety we feel.”
Ideally, you don’t want to list more than seven items in each category. If you list too many options, diners can become confused and anxious when trying to make a decision. If cutting your menu down to seven items per category isn’t an option, try dividing your menu up into different themes to make it a little easier to digest.
When we look at a blank piece of paper, our gaze naturally wanders up to the top right hand corner. This area of the page automatically grabs our attention, so if you want to make the most of your menu, this is where you want to place your most profitable items. Place cheaper items, like starters, in the top left corner of the menu and medium range dishes such as salads beneath those. It’s also important to ensure that your menu is easy to read and not too crowded, otherwise it could put customers off when it’s time to browse.
A restaurant menu has to put up with a lot of wear and tear during its lifetime. Handled by hundreds, if not thousands, of people and vulnerable to spills and other close contact with food and debris, your menus need to be designed to be tough, durable and long lasting. Talk to your chosen printer about different paperweights, print techniques, and finishes. They’ll be able to advise you on the techniques that are best suited to restaurant life.
Find out more about producing high quality, durable menus by giving us a call and speaking to one of the friendly members of our team.